About

Hi, I’m Kristin. I’ve run digital marketing for 19 years.


Since 2007, I’ve watched search, social, mobile, and now AI each change how businesses get found. I spent those years on the agency side doing the actual work: SEO, Google Ads, email, and content. Today I run the whole funnel directly, for growing businesses and for agencies who bring me in behind the scenes.

Kristin, founder of BrightSignal

I’ve been through every shift

When I started, SEO meant keywords and backlinks. Then social changed everything. Then mobile. Then Google rewrote its rules a dozen times over. Now AI is changing how people find businesses all over again.

Every time, the same thing happens. Businesses panic, chase the shiny new tactic, and lose the plot on the fundamentals. My job has always been to keep the fundamentals working while folding in what’s genuinely new. AI visibility is just the latest version of that.

You work with me, start to finish

I’m a team of one, on purpose. When you hire me, I’m the one doing the strategy, running the campaigns, and reading the reports. Your account stays with me from the first call to the monthly numbers.

For most growing businesses, that’s the better deal: 19 years of experience with hands on the work, and one person accountable for whether it grows the business.

What I believe about marketing

Most businesses are sitting on wasted budget and missed revenue they can’t see, because the gaps hide between the channels. The ad that sends traffic to the wrong page. The email list nobody works. The Google ranking that means nothing when AI gives a different answer.

Find those gaps, fix them in the right order, and the results usually come before you spend a dollar more. That’s the whole philosophy.

Let’s talk

If you want one experienced person to take marketing off your plate and move the numbers, book a call. I’ll tell you where I’d start.